What's your pitch? Why you need to be your own PR Manager
As humans we’re wired to connect with another. And when people make us feel comfortable around them it’s easy to open up and tell your story.
If you’re meeting in a bar that’s probably no problem. But when you’re trying to get yourself a new job, what you say and how you say it has to be planned and measured.
What’s your pitch? Why you need to be your own PR Manager
As humans we’re wired to connect with another. And when people make us feel comfortable around them it’s easy to open up and tell your story. If you’re meeting in a bar that’s probably no problem. But when you’re trying to get yourself a new job, what you say and how you say it has to be planned and measured.
When it comes to a career history we’ve all had highlights and we’ve all had bumps in the road. Things that didn’t go to plan or that maybe didn’t go our way. Many of us agree that these experiences are often the ones that teach us the most, but more often than not these experiences also come with an emotional undertone, feelings of loss, of injustice or victimisation.
Honesty. It’s never a good idea to lie or hide things, but it’s very important to manage your message. This means being calculated in how you present the facts. Keep it concise and relevant, most of the time you don’t need the detail or the long explanation. Keep your tone positive – even if things didn’t go your way focus on how it’s helped you grow.
Your delivery. Be approachable and confident but don’t brag, or focus on hard-luck. Just focus on the commercial facts and what it meant for you.
Clarity. Be clear in your communication, keep it simple and easy to follow.
Conciseness and Relevance Have a concise background story that establishes your relevance to/and interest in the potential role
Positivity. Have only positive things to say about everything you have done and everyone you have worked for.
Planned. Always have a good reason for leaving your current job that shows commitment to a future role
The things we recommend you prepare are as follows….
1. Be prepared to introduce yourself – in 30 seconds or less. What’s your profession, where have you worked, what’s your speciality area/passion? What makes you good at what you do?
2. Describe your experience – outline what you’ve done at each company you have worked for – again in 30 seconds or less. What did you do? (Your mandate) what did you achieve? Why did you leave? How did you grow?
3, Why are you leaving? Again you need a tight pitch for this question. One that suggests your real interest in the new role
4. What if you’ve not been working? It’s critical that you acknowledge what you’ve been doing and find a positive spin on it (project management skills in a renovation, charity work, education…) that helps to show your intent to rebuild your career. The main thing is to be clear about what you can bring potential employers as a result of your break.